Jam collaborative software launches Jam Genies to give small startups access to experts


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As the world moves towards remote work, the collaborative tools market continues to expand. Jam, a platform for editing and improving your company’s website, is adding to the trend by introducing a new arm to its product today called Jam Genies.

Jam Genies is a network of highly experienced product experts that Jam users can tap for guidance and advice around their specific issue or challenge.

Cofounder Dani Grant explained to TechCrunch that many small and early-stage companies don’t have the deep pockets to hire a consultant when they run into a challenge, as many charge exorbitant rates and they often have a minimum time requirement. It can be incredibly difficult to get bite-sized advice at a reasonable cost.

That’s where Jam Genies comes in.

Genies hail from a variety of ‘verticals’, such as investors, designers, brand people, and growth hackers. The list includes:

  • Brianne Kimmel – Angel investor and founder of Worklife VC. Investor in Webflow, Hopin & 40+ software companies building the future of work.
  • Erik Torenberg – Partner at Village Global, a fund backed by Bill Gates, Jeff Bezos, Mark Zuckerberg and others. Founding team at Product Hunt.
  • Sahil Lavingia – Founder & CEO of Gumroad, first engineer at Pinterest, and angel investing $10 million a year via shl.vc.
  • Iheanyi Ekechukwu – Engineer turned angel investor, and scout investor for Kleiner Perkins.
  • Soleio – Facebook’s second product designer, former head of design at Dropbox, and advisor at Figma. Invests in design-focused founders at Combine.
  • Dara Oke – Product design lead at Netflix, formerly designed and built products at Microsoft, Twitter, and Intel.
  • Katie Suskin – Designed many products you know and love like Microsoft Calendar, OkCupid, Tia, and … Jam.
  • Julius Tarng – Helped scale design at Webflow and led design tooling at Facebook.
  • Abe Vizcarra – Currently leading brand at Fast, former Global Design Director at Snap Inc.
  • Tiffany Zhong – CEO, Zebra IQ. Recognized by Forbes as one of the Top 10 Gen Z Experts.
  • Nicole Obst – Former Head of Web Growth (B2C) at Dropbox and Head of Growth at Loom
  • James Sherrett – 9th employee at Slack, led the original marketing and sales of Slack.
  • Asher King Abramson – CEO at Got Users, a growth marketing platform widely used by startups around Silicon Valley.

Users on the Jam platform can choose a Genie and set an appointment through Calendly. The sessions last half an hour and cost a flat fee of $250, all of which goes to the Genie.

Jam raised $3.5 million in October, from firms like Union Square Ventures, Version One Ventures, BoxGroup, Village Global and a variety of angel investors, to fuel growth and further build out the product. Jam Genies is, in many respects, a growth initiative for the company to better acquaint early-stage startups with the platform.

The main Jam product lets groups of developers and designers work collaboratively on a website, leaving comments, discuss changes and create and assign tasks. The platform integrates with all the usual suspects, such as Jira, Trello, Github, Slack, Figma, and more.

Since its launch in October 2020, the company has signed up 4,000 customers for its private beta waitlist, with 14,000 Jam comments created on the platform. The introduction of Jam Genies could add momentum to this growth push.


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