Amazon’s newest product lets companies build their own Alexa assistant for cars, apps and video games


Techcrunch-VSEqgN.gif

Amazon is selling access to the underlying technology stack of Alexa to let companies — starting with Fiat Chrysler Automobiles — build their own intelligent assistants with unique voices, skills and wake words.

The new Alexa Custom Assistant product, which was announced Friday, can coexist and cooperate with the Alexa assistant. Theoretically, this means an automaker could choose to use the custom assistant to interact with drivers on specific products and services tied to the vehicle as well as integrate the Alexa voice assistant for other needs. For instance, if a driver asks Alexa to roll down a car window, the request will be routed to the brand’s assistant, Amazon explained. If a customer asks the brand’s assistant to play an audio book, the request will be routed to Alexa.

Yes, that means your next car could have two Alexas.

Here’s a video showing how it works.

Fiat Chrysler Automobiles will be the first Alexa Custom Assistant customer. An FCA-branded intelligent assistant is being built for integration in select vehicle models, according to Amazon.

Amazon’s pitch isn’t just to automakers, however. The e-commerce giant said it can be used to build intelligent assistants into mobile applications, smart properties, video games and consumer electronics. The Alexa Custom Assistant is based on the Alexa technology stack. The custom wake words are created with the same process used for developing the Alexa wake word. Amazon will give companies access to Alexa’s voice science experts to help guide them through the recording process and develop the voice using advanced machine learning algorithms. Developers also have access to Alexa’s pre-built capabilities such as communications, local search, traffic, and navigation, to further accelerate time to market.

The aim of this new product, Amazon says, is to give companies an efficient and cost-effective way of delivering an intelligent assistant to its customers. The path of building an intelligent AI-based assistant is complex, typically involves long development cycles, and requires resources to build it from scratch and maintain over time, Amazon argues.

Of course, it’s also another way to ensure Alexa is in more devices, even if it goes by another name.


Like it? Share with your friends!

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win

0 Comments

Your email address will not be published. Required fields are marked *

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format
Send this to a friend